Updating a Classic

Work done while at Sterling Brands San Francisco as Creative Director

Updating an iconic brand while leveraging Krispy Kreme Doughnuts’ strong heritage — making it relevant for todays consumer in markets all around the world. We updated the logo while retaining its iconic nature, redesigned their packaging system while expanding their creative assets. We also worked alongside their architectural partners to deliver a new in-store experience in their latest doughnut shop in the US.